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Operational Procedures
We assemble a team of talented, creative professionals with a diverse background to deliver effective and useful interactive solutions. Our staff has expertise ranging from advertising, marketing and sales to Web development, programming, software engineering, database and information architecture design. (See "The Team") Wellsley Corporation procedures build a solid framework to guide project development, launch a site and constantly review results to enable improvements on a timely basis.
We are able to build site awareness through targeted traffic listing campaigns with major search engines and indexes and submittal to specialized resource indexes. In addition, wherever feasible, link exchanges are recommended and membership in appropriate portal and community sites as well.
A growing tool of site promotion utilizing opt-in E-mail communications management is providing powerful new tools and opportunities for Internal and external advertising. To provide state of the art functionality for e-mail campaigns we affiliate with Constant Contact Solutions. We design, integrate and launch e-mail campaigns filling a rapidly growing need in the market.
